We created a new category: Physical-to-Digital Infrastructure (P2D)

The problem with existing categories

  • IoT → built for machines, not people

  • QR codes → low engagement, zero intelligence

  • Digital cards / links → software-only, no physical presence

  • Traditional marketing → offline interactions without data

The physical world has no native digital layer.

Our category: Physical-to-Digital Infrastructure (P2D)

P2D is the infrastructure layer that turns physical objects into programmable, data-generating digital entry points.

If IoT connects machines to the internet,
P2D connects the physical world to the internet.

Why OneTap defines P2D

OneTap is the first platform to combine:

  • Physical activation (NFC)

  • Human interaction (OneTap)

  • Programmable digital experiences

  • First-party real-world data

All in one scalable system.

What P2D enables

  • Physical objects become conversion channels

  • Offline interactions become measurable data

  • Real-world presence becomes digital intelligence

  • Businesses gain offline → online attribution

Category comparison

Legacy Categories

  • Iot sensors

  • QR codes

  • Static objects

  • No data

  • Fragmented tools

P2D (OneTap)

  • Human interaction nodes

  • Native mobile tap

  • Programmable surfaces

  • First-party data

  • Unified infrastructure

Why this matters

  • Creates a defensible narrative moas

  • Unlocks a massive, horizontal market

  • Positions OneTap as the category leader

  • Espands valuation beyond tools or hardware

OneTap

The Physical-to-Digital Infrastructure layer for the real world.

Bold thinking

  • “We are not competing inside a category. We created one.”

  • Stand out P2D is horizontal, no vertical

  • “If URLs exist for the web, P2D gives URLs to the physical world.”